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GEKA Previews Hygienic fusionAPPLICATOR

Wins advance innovation award from MakeUp in Shanghai

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By: Jamie Matusow

Editor-in-Chief

GEKA’s ‘high-precision’ skincare fusionAPPLICATOR has received an advance innovation award from MakeUp in Shanghai (scheduled for July 7-8). Commenting on the win, Alexandre Daniellot, global sales director at GEKA, explained, “When it comes to applying skincare products, the main challenges that end-users face are hygiene, wastage and product longevity.” To this end,  Daniellot says, “We analyzed these three issues and developed a solution that combats them all. The fusionAPPLICATOR is hygienic and precise, designed to deliver products that stay fresher for longer.”
 
According to GEKA, the fusionAPPLICATOR features 50 micro-bristles made from pharma-grade material. These have a base diameter of 0.35 mm and tip diameter of 0.08 mm, enabling the smooth application of skincare products. Located in the middle of the device is a reservoir zone with no bristles to pick up the liquid or semi-solid formulas. Combined, these design characteristics deliver maximum precision, both in formula dosage and application.
 
 

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